Springtime in Canada provides us the opportunity to build a sense of optimism for the warmer, sun filled days aheads. With this in mind, we developed an energetic creative expression that would speak to the unique Canadian market.

The Spring ‘24 campaign saw the launch of a new Iced Matcha as well as a focus on core favourites such as Refreshers and Shaken Espressos. As part of this launch, I led the direction for the campaign shoot and collaborated with the team to develop a vast array of paid advertising assets spanning from out of home, social media and digital.